After seven wonderful years Wine Country Botanicals will close its doors at the end of January. As is often the case with this sort of announcement, the decision is bittersweet.
Getting to this point took much consideration and many conversations with close friends and ;business confidants, occasionally over a glass of wine. During one discussion, a good friend held my hand, looked me in the eye, and said, “You’ve done what few dare to do. You took your dream and made it a reality. Be proud knowing that you had the courage to pursue your passion, and had the grit to see it through.”
In that moment I felt at peace with my decision, knowing she was right. I may have shed a few tears, too.
As many of you know, my passion for the earth, essential oils and plant medicine has guided me much of my life. I’ve been innately drawn toward the unknowable wisdom that animates all of nature. While on this magical and sometimes meandering path, I’ve learned how to follow my highest excitement, to enjoy the moment, and to let go lightly when it’s time. This awareness led me to create Wine Country Botanicals.
Starting this company, I experienced the joy of making beautiful and astonishingly effective natural skincare and home products. We grew from having a cult following to nurturing a large community of warm and generous people like you. This growth brought about incredible highs -like the moment my daughter and I squealed for joy in the middle of a grocery store after I learned that Wine Country Botanicals was selected as one of QVC’s “Big Finds.” There were 942 applicants, only 87 were chosen, and WCB was one of them. What a validation for my efforts and to be able to celebrate with my daughter was truly special.
Validation and inspiration are often intertwined. Every day I’ve been motivated by how many passionate customers have used and enjoyed our products for so many years. This has propelled me forward and I couldn’t be more grateful for each and every one of you.
With this said, you may be asking yourself, then why end Wine Country Botanicals now? Similar to other creatives and entrepreneurs, I’ve had an undercurrent of unexplored ideas running in the background over the past few years. And, despite our considerable customer base, I still consider Wine Country Botanicals a small business. Although small in overall size, the responsibilities that come with leading the company loom large, preventing me from pursuing these untapped ideas. Instead of jumping through the hoops that would come with selling the company, I’ve chosen to step away while the business is strong. Similar to an athlete at the top of their game, choosing to pause here allows me to feel complete with the accomplishment while also opening up new pathways of opportunity.
Returning to what I mentioned earlier, I’m continuing to follow my highest excitement. I’m remembering to enjoy the moment. And now it’s time to lightly let go.
Thank you for being such an important part of my journey.